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10/05/2013 Tourism and Destinations

Italy recognized as the best cultural destination in the world by Indian tourists

For the second year running, Indian readers have ranked Italy number one in the Best Cultural Destination (world) Award, based on a survey conducted by the Travel+Leisure India magazine published monthly by the American Express Publishing Corporation.

“The pluses of Italian hospitality are linked to the enormous appeal of the artistic and cultural heritage of our country, its food and wine and its rich events calendar (cultural initiatives, festivals and events), to what can be defined as Italian life style but also to specific “all inclusive” tourist packages capable of meeting the expectations of the various target markets involved,” commented Pier Luigi Celli, President of the ENIT-Agenzia Nazionale del Turismo.

Last year, the ENIT headquarters in Mumbai, India were re-opened after a two-year shut-down period, with the aim of intercepting the tourist influx of this emerging country which accounts for 1.5% of worldwide GDP and which, according to ENIT’s  general manager, Andrea Babbi, is set to becoming the third largest economy in the world.

According to data provided by Banca d'Italia, in 2012, Indian tourists registered a spend of 399 million Euro, thus showing a 42.5% increase compared to the previous year.


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