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22/05/2013 Congress and Exhibitions

Italy attends IMEX with the ENIT stand and 58 Italian operators. Presentantion of the 2012 congress data of Regione Toscana

The 2013 edition of IMEX, one of the main European dates on the European meetings and events calendar, opened yesterday in Frankfurt on an optimistic note with the announcement of growing figures thus injecting an element of hope as regards recovery of the market.

As the new coordinator of Italy’s National MICE offer, following the recent shutdown of Convention Bureau Italia, ENIT- the Italian State Tourist Board, organized the participation of Italian tour operators in one single exhibition space  at the Imex event.

58 Italian tour operators, including convention bureaus and product clubs, hotel chains, congress centres, PCOs and DMCs, attended the event. Two large corners of the Italy stand, organized and managed by ENIT, were dedicated respectively to Roma Capitale’s offer and Spazio Veneto

Yesterday, the Agenzia Toscana Promozione presented the press and international tour operators with the regional MICE offer, showing a fairly positive balance sheet for the Regione in 2012.  

"In spite of the European and global economic crisis, in 2012, Tuscany organized more than three million congress days, with an overall turnover of more than three hundred and fifty four million euros and, as a consequence, almost five thousand five hundred job opportunities for this tourist sector” commented Cristina Scaletti, councillor for Tourism of the Regione Toscana.

In 2012, more than 2,500 events were organized in Tuscany of which 195  accounted for international events. 50% accounted for corporate events, 40% for meetings and incentives, 14% for congresses and conferences and 5,3% for fairs, exhibitions and sporting events. Average spend for congresses was calculated at 85 euros without overnight stays and at 153 euros with overnight stays, values that proved to be much higher than those of other tourist products.


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