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29/05/2013 Event Agencies

Input Group named as logistics organizer of the Renault event in Milan and Rome for the launch of Captur and Zoe

Logistics and incentives company Output, a member of Gruppo Input, was commissioned to coordinate all the logistic aspects of the training event organized by Renault to present Captur, its new urban crossover and Zoe, a supermini electric car.  

Milan and Rome were the two cities chosen to host the event, spanning a six-day period. The presentations, attended by more than 700 people, including concessionaires, sales people and representatives of international management, were held at two locations in the cities.

The Rome date was held at Eur’s Salone delle Fontane while the Milan event took place at the Palazzo del Ghiaccio in the city’s Porta Vittoria district.

The aim of the event was to present the two new models both in-house and on the road: plenary sessions were alternated with test drives through the streets of Rome and Milan. The meetings also served as an opportunity to present the results achieved, future objectives and sales strategies.


Tag: Input Group, product launches
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