7/05/2013 Events 2013

The first European Socialing Forum for a new model of economic and cultural development will be held on May 15th in Milan

Corporate social responsibility + marketing: these are the two terms that combine to form the new word “socialing” that will take centre stage at the first European Socialing Forum “Towards a new culture2.0” that will take place in Milan at the Palazzo delle Stelline on May 15.

Organized by the Socialing Institute, the event will have as participants figures from the academic, the institutional and the business world. Among them will be the Indian environmentalist, Vandana Shiva, president of the International Forum on Globalization, who will outline the basis for a new model of economic and cultural development  - socialing – to confront the present crisis and the ongoing changes.

Among the main topics that will be discussed during the conference are: overcoming the ideological and economical crisis of management, creating a new basis to gain  “genuine” trust from clients, the utilization of social networks and the new media in an innovative way and the development of new organizational models to deal with the market.

Participating in the debate and bringing their experience of responsibility and corporate social ethics to the event are companies such as: Coop Italia, LifeGate, Poste Italiane, SABAF, whereas those involved in the subject of the new media and social networks are: Facebook Italia, Oracle, Sas Institute and Vodafone.

At the end of the event there will be an exchange of views on Expo 2015 as a showcase for “Made in Italy”, during which the Socialing Institute will present their contribution on the topic of food and preserving the planet.


Tag: marketing, CSR, Milan events
Events 2013
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