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14/06/2013 Event Agencies

Studio Metria signs the HP Moonshoot event at the Triennale di Milano

Events agency Studio Metria created and organized the event for the launch of the new  Hewlett-Packard server, HP Moonshot, held at the beginning of June at the Triennale di Milano.

Atmospheres, settings, music, videos and even gadgets (a  muffin shaped like a moon cap) were inspired by the name of this tiny last generation server, the moon and space. In fact, the lunar concept created by the agency, in parallel with the moon landing, was targeted at underlining the revolutionary nature of the product in the universe of servers.  

Around 150 guests, including customers and partners of the company, attended the event hosted in the Salone d'onore della Triennale, the Italian institute for design, architecture, decorative and visual arts, where a large 3D moon was set up together with a screen projecting satellite images of the Earth. 

Following screening of the film showing the moon landing, Stefano Venturi, managing director of the HP Italia Group, took the floor in order to outline the innovative nature of the new server, which has the same dimensions as a tablet.

At the end of the meeting, delegates were served a cocktail  on the terrace of the location overlooking Parco Sempione and were given a chance to visit the 'La Sindrome dell'Influenza' exhibition, dedicated to Italian masters of design who made Italy famous throughout the world.


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