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18/06/2013 Technology

Firenze Convention Bureau launches a congress App

Thanks to the economic contribution of the Florence Chamber of Commerce, Firenze Convention Bureau is focusing on digital communication and investing in new online tools, including an innovative App dedicated both to delegates attending congresses and events organizers

In fact, the new Florence CB app is available in Italian and English and can already be downloaded using Iphone and Ipad devices and, in the near future, will also be downloadable from Android devices. One of its main pluses is the fact that it facilitates congress organization and helps improve the stays of delegates who have travelled to the city for the event.

Using their smartphones and the new app, delegates can access a personalized area of the event, on which the congress organizer, thanks to the support of TecnoConference and the TuttoCongressi portal, will have entered all types of information deemed useful for convention goers, including the events programme, scientific material, speaker profiles and technical details about the venues. 

Not only. Delegates attending the congress will also have access to a leisure time area where they can find all the initiatives and events scheduled to be held in the city, a customized FCB Congress Card, maps highlighting geo-referenced points of interest and an offer of guided tours that can be purchased by means of an online booking system. 

Furthermore, the App also contains the new FCB Social News, a news and information collector integrated with social networks (Facebook, Twitter, YouTube and Insagram) on various themes, divided into eight topics (Florence, the Meeting Industry, Partners, Congresses&Events, Green meetings, Press&Report, Unconventional initiatives and Videos).

In parallel with the launch of the new App, the Firenze Convention Bureau has also updated its website, with the introduction of an online congress observatory that will enable congress organizers to notify delegates, in a simple, user-friendly way about each single event organized in the city. This will allow for easier monitoring of the economic trend of the Florentine congress industry.


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