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20/06/2013 Technology

Large Italian companies invest in mobile devices, new tablets and mobile Business apps

57% of Italian companies, especially large ones, have already introduced new tablets for a number of employees (first and foremost, top managers and their sales force) and 35% already use Business Apps, i.e. Apps developed specifically for mobile devices (tablets and smartphones): in the short-medium term, estimates reveal that these figures will increase to respectively 90% and 60%. Furthermore, 58% of companies that have already introduced Mobile Business Apps have also adopted an  Enterprise Application Store platform, i.e. an in-house corporate Application Store, targeted at management of the applications and mobile devices used by employees.

In short, these are the data that emerged from the Mobile Device and Business App Observatory of the School of Management of the Politecnico di Milano, presented at a convention in Milan entitled “Mobile Enterprise: tap your Business!”.

As previously mentioned, these results mainly concern large companies, while Small-Medium-sized Enterprises (SME) have proven to be more reluctant to investing in Mobility, even though one out of three has already begun providing its sales force with New tablets.

From the interesting data that emerged from the observatory, also worthy of note is the information regarding the use of personal devices for job-related activities; in fact, companies allowing this have increased from 20% in 2012 to 45% in 2013.


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