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21/06/2013 Events 2013

The MINI Not Normal Tour signed by EWT Events with Taste has begun

The itinerant summer roadshow entitled MINI Not Normal Tour, the unconventional event sponsored by BMW to advertise and test several models, is already on-the-road to inspire Mini aficionados and fans of the brand.  

After kicking-off from Milan on 14 June, the tour will make stopovers in several Italian cities and seaside resorts, travelling from North to South. 10 stopovers are envisaged during weekends with an additional 15 during the week. The tour itself is scheduled to end on 15 September on Lake Garda.  

The event was organized by EWT Events with Taste, coordinator of all the various aspects involved, in collaboration with MenCompany responsible for handling the logistics of each stopover.

Stopvers taking place on weekends will include the setting up of a Not Normal Beach, a space in perfect MINI style where the public will be given a chance to test drive the cars available. Conversely, during the week, BMW dealerships will provide a number of entertainment activities.

The MINI caravan parading through the streets of cities will be headed by a group of bloggers who will recount their experiences live on a blog created on the MINI Italia website as well as on Facebook and Twitter.


Tag: BMW
Events 2013
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