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27/06/2013 Event Agencies

Videomapping, dance performances and entertainment for the Whirlpool convention organized by Gattinoni in Sicily

Air, water, earth and fire were the main themes of the Whirlpool convention entitled “Innovative Tradition – Time to Connect”, organized at the beginning of June by the Incentive&Events and Communication divisions of the Gattinoni Group in Sicily at the Sciacca-based Verdura Golf Resort & Spa in the province of Agrigento. The event concept was developed by the Lecce agency which drew inspiration from four natural elements to present the company’s products, drawing an analogy between the latter and Whirlpool’s modern, innovative electrical appliance and similarly creating a link with the region which hosted the event.

The concept was subsequently reworked and translated into a spectacular event involving exciting ballet performances and videomapping,  evocative modern dance performances and interesting forms of entertainment.

The meeting, attended by 50 journalists and more than 250 Italian and European buyers was preceded by a dance performance involving an interactive  videomapping of the dancers’ movements.  The dancers then performed individually in the four experiential rooms, one for each element and type of product and, then again, all together for the grand finale.

Conversely, the gala dinner began with a modern dance performance in which the dancers performed their dance routines inside bubbles floating in the outdoor swimming pool.

Workshops were alternated with leisure-time activities and excursions in discovery of the region, with a visit to Agrigento’s Valley of Temple, the Planeta winery at Villa Athena, the archaeological site of Selinunte and the Baglio San Vincenzo farm holding.


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