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4/06/2013 Hotel and Location

East End Studios in Milan hosts the Citroen event, organized by Input Group, for the launch of the new C4 and C3

The East End Studios in via Mecenate, Milan, an exclusive location formerly used for the construction of aeroplanes and now converted into modular spaces for events, was chosen to host the convention of the Citroën group for the launch of its new C4 Picasso and the restyling of its C3.

More than 280 dealers from all over Italy participated in the “Looking ahead with new eyes" event, organized, at the end of April by Input Group which by now boasts a consolidated relationship with the automotive company. In particular, two companies of the Input Group, DPR and InputLab, handled communications, settings, decor, direction and the video shoots of the event. 

Studio Novanta, one of the large, versatile spaces of the  East End Studios, was used to host the event on account of being deemed in perfect keeping with the underlying concept targeted at underlining the French company’s positive approach to changing market scenarios and new strategies corresponding to what customers are looking for. The setting, simple though impact-making, was based on the concept of changing perspectives

In fact, in the morning, a front scene was set up for the institutional speeches given by Citroen’s top management while, in the afternoon it was transformed into a central stage to enable the audience to have a close-up, more engaging view of the new car models premiered.


Tag: East End Studios, Input Group, meeting Milan
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