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22/07/2013 Events 2013

Easyjet participates at Venice’s Feast of the Redeemer with an event designed to give flight to its passengers’ wishes

“Allowing the wishes of others to take flight against the romantic backdrop of a city like Venice”: this is how Frances Ouseley, Country Director of easyJet Italy, defined the objective of the event organized in Venice by the low-cost carrier on 20 July. Easyjet partnered with  Festa del Redentore – Feast of the Redeemer -  one of Venice’ s largest festivals celebrated with spectacular plays of light reflected over the Lagoon in a bid to help make its passengers’ wishes come true.   

easyJet chose the city of Venice to highlight the importance of the destination where it ranks number one for the number of passengers carried, also due to the countless other cities that can be reached from the airport of Venice

Designated easyjet stands set up in Bacino San Marco and along Venice’s canals opened early on Saturday morning to collect visitors’ wishes. Those participating were asked to express their wishes by writing them on orange balloons (the carrier’s signature colour) that were then released en masse over the Lagoon at 9pm on Saturday evening.     

The event was attended not only by those who happened to find themselves in the city on Saturday but also by all those who sent in their wishes via  Twitter with the hashtag #vogliovolare, tagging one or more people.


Events 2013
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