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8/07/2013 Congress and Exhibitions

Florence wins its bid for the annual WorldVentures convention

Another significant success for Firenze Convention Bureau (FCB) which won its bid for the annual convention of World Ventures, an American multi-level marketing agency specializing in travel and tourism present in 23 countries throughout the world, with more than 100,000 independent representatives on a global level.

The event, entitled "A View from the Edge" will be held from 15 to 17 November  2013 at the Mandela Forum, the largest sports facility in Florence and also a member of the Firenze Convention Bureau.

The event will bring  5,000 participants from all over the world to the Tuscan region accounting for approximately 10,000 overnight stays at hotels both in the city and on its outskirts. It has been estimated that not only will the event generate a total turnover of 2,800.000 euros but also an economic impact of 1,204.000 euros throughout the region.

“Having won the bid to bring the meeting to Florence was not only a personal victory but also a victory for the entire city of Florence. We are convinced that hosting an event attended by 5,000 people, especially during a low season like November, will serve as a significant boost to local economy. The figures regarding turnover and economic impact not only demonstrate the importance of the convention but also underline the important economic opportunities that this is likely to generate in the future for the entire congress industry if Florence, as in this case, continues to be as competitive” commented Carlotta Ferrari, Director of  FCB.

The Firenze Convention Bureau worked for several months on putting forward its candidacy, organizing a number of  site inspections for the client and supporting it in its choice of location, hotel allotments and the definition of the necessary services. In the end, Florence won the bid as the company’s city of choice, beating several other European cities.


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