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13/09/2013 Congress and Exhibitions

Innovation is the buzzword at BIT 2014, scheduled to be held in Milan from 13 to 15 February

The forthcoming edition of BIT - Borsa Internazionale del Turismo (International Tourism Exchange), scheduled to be held  at Fieramilano from 13 to 15 February 2014, envisages a series of innovations. First and foremost its dates: the trade fair will be held from Thursday to Saturday. Scheduled to run for three days (instead of the usual four), it will only be open to the public - who will be required to pay an admission fee - on Saturday.

Its concept has also been revamped with the optimization of its exhibition areas: the Italy area will be housed in halls 1-3 while the World area, which will now also include the Business Village, will be hosted in halls 2-4.

One of the major highlights in terms of workshops will be Bit BuyExpo 2015, the initiative dedicated to the Universal Exposition which will serves as showcase par excellence of the city and Expo Milano thanks to the presence of a number of select hosted buyers, and will offer industry members the option of advance purchasing of tourist packages connected to the 2015 event.  

The Bit BuyItaly workshop will also be revamped, with a free business matching tool included in the stand package. The number of specialized hosted buyers will also see an increase in numbers: more than 1,000 buyers and over 2,500 sellers are expected to attend Bit BuyItaly.

Exhibitors will be offered packages featuring a rich offer of all-inclusive services, both as regards display or open area packages, at competitive prices, with free matching prior to the event with pre-registered trade operators. In fact, those registering by and not later than 29 November will be asked to pay the same rates as those offered for the 2013 edition. Visiting industry members who register by 12 February 2014 will be given free admission to the trade fair.  

The 2014 edition of BIT will also include a training and information programme involving the participation of  important opinion leaders and industry influencers. Furthermore, exhibitors will have a chance to participate in specialized training initiatives and will be offered the use of meeting rooms, an events space for corporate conventions as well as networking opportunities in partnership with the trade fair.


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