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17/09/2013 Events 2013

The fifth edition of Buy Tuscany will be held in Florence from 7 to 13 October

From 7 to 13 October, Stazione Leopolda in Florence will once again host the fifth edition of experiential workshop Buy Tuscany, the B2B event dedicated to fostering links between the Tuscan tourist industry and the international trade. This year’s edition will be held under the patronage of ENIT on account of the “significant value of the initiative in terms of tourism”.

The workshop, organized by Toscana Promozione, enables international buyers not only to gain insight into the region’s tourism offer  but also to live their “Experience” in Tuscany, by participating in a series of educational tours that will be held prior to the one-to-one meeting sessions with operators.

The main new highlights of the 2013 edition, which will be attended by 130 international buyers and 140 Tuscan operators, will include the “Sharing Tuscany” shopwork (on10 October), a meeting at which operators and the press will have a chance to interact with the main Tour Operators attending the event in order to learn about the new trends on offer in the field of global tourism, and the creation of 6 themed areas (Art Cities & Town, Country & Flavours, Relax & Wellness, Sun & See, Active & Outdoor and Luxury). Thanks to previously booked appointments (last years these accounted for some 3,500) and free sessions, buyers will be given a chance to meet Tuscan operators who have fixed workstations.


Events 2013
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