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24/09/2013 Event Agencies

Promoconvention sets up the Mercedes-Benz Fashion Club during Fashion Week

For the tenth consecutive year, this year Mercedes Benz once again acted as the sponsor of Milan fashion week with a space, the Mercedes-Benz Fashion Club, dedicated to journalists, VIPs, designers and opinion leaders, organized and coordinated by Promoconvention, a company of Input group.

The concept lounge, located in front of Palazzo Giureconsulti, was distinguished by its Neo-classical forms, its cutting-edge lighting and its innovative design. Inside the space was decked out with a long table equipped with iPad workstations to foster communication and networking opportunities. Other on-site amenities available to guests included international fashion magazines, Wi-Fi connection and screens enabling those present to view the fashion shows live. Other highlights included a refreshment area serving organic food and tastings of Kusmi tea. 

The star of the tenth edition of Fashion Club Mercedes-Benz was the new Class S, on display in the lounge which, in addition to hosting the German manufacturer’s latest model, also included a rich calendar of events and fashion shows by emerging artists. 

This year, Promoconvention once again coordinated all the organizational aspects of the event, including the garments worn by the hostesses, designed and inspired by the press campaign.


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