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27/09/2013 Hotel and Location

Fidenza Village Outlet Shopping set to host events and corporate initiatives

Fidenza Village Outlet Shopping, the outlet situated in Emilia Romagna, just one hour from Milan and Bologna, is getting ready to host corporate events and to provide companies and events agencies with meeting spaces and services at their venues for incentives, conventions or meetings and business conferences. 

In fact, Chic Outlet Shopping, the company managed by Value Retail which represents the unique collection of nine outlet Villages in Europe, including not only Fidenza Village but also London, Dublin, Paris, Madrid, Barcelona, Brussels, Frankfurt and Munich and from next year China as well, near Shanghai, has launched specific products for the MICE market at its facilities, with the aim of hosting about 800 events at its Villages during the forthcoming year. 

The offer involves four distinct products aimed at the MICE market: Groups, Special Events, Meetings and Incentives, for companies and events organizers. The first product termed Groups, offers the option of incorporating a shopping experience into a meeting or corporate convention, with services including priority food and beverage reservations, access to a VIP hospitality area and an excursion or visit to other sites of tourism interest developed in collaboration with partners of its network. In Milan, for example, this could involve a Ferrari experience

On the contrary, Special Events offers one-off events incorporating sponsor branding and the use of the Village on a large group or sole hire basis, generally between 300 and 2,000 guests, including bespoke private access to boutiques and hospitality options

Meetings proposes the use of VIP Lounges or other facilities available in the Villages for personalized meeting and convention experiences; while the Incentive option consists of a gift card which companies can use as an attractive incentive for their clients, employees or partners. 

At Fidenza Village Outlet Shopping, inspired by the Majestic settings of the operas by Giuseppe Verdi, guests will have a chance to enjoy a typically Italian shopping experience, thanks to more than 100 luxury outlet boutiques (including several luxury “Made-in-Italy” brands but also big-name international labels) and discounts of up to 70% on retail prices year-round. 

The Village also offers a range of hospitality services including a personal stylist, free Wi-Fi and multilingual hosts. Visitors to Milan can also take advantage of the Shopping Express, a daily luxury coach service that departs from the centre of the city for Fidenza Village. Conversely, a free shuttle bus service to the outlet is available at the Fidenza railway station.


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