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5/09/2013 Event Agencies

Input Group acquires Incentive Power & Events

Matteo Deninno
Matteo Deninno

The Input Group headed by Matteo Deninno has acquired Incentive Power & Events, the agency founded by Diego Masi and Maria Luisa Ciccone which offers integrated services for the creation of events whose key strengths include creative, organizational, technical and communication skills. Furthermore it also boasts specialized in-house divisions such as  DMC (Destination Management Company) Italy Destination.

“With the entrance of Masi and Ciccone into the Input Group”, explains Deninno, Sole Administrator of the Input Group, “the physiognomy of the Italian events market will be further modified, while simultaneously reaffirming the Input Group as a reference hub for events both in Italy and abroad. The acquisition will consolidate the turnover of the holding to more than EUR 25 million, thus making an increasing array of comprehensive experiences and services available to our customers.”  

One of the reasons for Input Group’s new acquisition is a bid to focus, in particular, on Expo 2015 and incoming tourism. In fact, the group’s plans include the creation of two new companies dedicated explicitly to the Universal Exposition of Milan and the influx of tourists into Italy from abroad.  

Diego Masi will helm the services company dedicated to Expo 2015 while incoming tourism will be entrusted to Luisa Ciccone who boasts years of experience in the industry thanks to Italy Destination, the incoming tourism division of Incentive Power & Events which, over the course of the years, has been responsible for promoting Italy as a key tourist destination on foreign markets and, in particular in emerging countries (BRIC).


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