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13/10/2014 Statistics and MICE researches

Events market, in the coming year

Global Travel Price Outlook 2015
Global Travel Price Outlook 2015

How will 2015 be for the meeting and MICE market in general? And, above all, how will the prices for tourist services for the organisation of each event be? These are the questions and many more that will be answered by the new study Global Travel Price Outlook 2015, by Carlson Wagonlit Travel (CWT) in collaboration with GBTA Foundation, the division specialised in the research and formation of Global Business Travel Association (GBTA).

On a global level, for the meeting&events sector there are some common tendencies throughout all the industry in 2015 that stick out, among which an increase in the use of technologies and of social media. The study reveals that domestic destinations will be privileged with respect to long haul ones, and that planning times of events will decrease. Medium class hotels that offer convention services will be preferred to high range ones. As far as prices are concerned on the otherhand, the report highlights that the request coming from the emerging markets such as China, India and Brasil, and the rise in growth in the advanced economies, together with a limited increase in the offer, will translate into a pressure on the rise of rates, particularly in the more requested markets.

"The study reveals that travel managers expect increases in rates for all travel services, including flights, hotels and car rentals, next year". Particularly, air transport will apply the major increases. Thanks to the increase in request and a slow expansion of capabilities by the airlines, rates should increase gradually during 2015, of about 2.2% even though low-cost airlines might limit raises in certain regions.

Focusing specifically on Italy, buyers can expect slight increases for air travel rates (+0.8%) and hotels (+1.0%). For land transport, prices on the other hand are expected to decrease by 1.1%.


Statistics and MICE researches
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