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22/10/2014 Transportation

Alitalia and Etihad take off with the colours of Expo

Alitalia Airbus for Expo
Alitalia Airbus for Expo

The first Airbus A330 Alitalia with the official colours of Expo has finally landed on the runway of the Milan Malpensa airport. A similar flight for Etihad, at the same time and with the same uniform, landed on the Abu Dhabi runway.

"All the airplanes of our fleet will carry this uniform and will have the Expo trademark around the world", said the CEO of Alitalia, Gabriele Del Torchio who also announced: "We will carry out a hundred flights a day to and from MIlan in 560 cities in the world during the six months of Expo." The companies, that will divulge the Expo theme "Feed the Planet, Energy for Life" in every angle of the planet, predict to have also connections to Etihad Airways flights to the Middle East and for its markets in the Indian sub-Continent, South East Asia and Africa. Apart from the Airbus with the same colours, Alitalia and Etihad Airways are also finalising various initiatives among which packages and special rates for groups, senior clients, business travellers and young people wanting to visit the Expo Milano 2015. The two carriers are also planning a marketing and integrated communications plan.

"As from today we have, thus, yet another tool to tell the world what will be happening in Italy from the 1st May to the 31st October of 2015. North and South America, Africa, Asia: the main destinations of this plane coincide with the international tourist markets of major interest to us" declared Giuseppe Sala, State Commissioner for Expo Milano 2015 and CEO of Expo 2014 S.p.A. "We have given ourselves the important aim of bringing about 8 million foreigners to visit the Universal Exhibition. We are certain that, thanks to this and other initiatives that will be presented in the coming months, the partnership between Alitalia-Etihad Airways will be fundamental to support the achivement of this target."

 


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