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31/10/2014 Statistics and MICE researches

Italy the ideal destination for Golf: and incentives hole out

Golf
Golf

Italy is an "ideal destination" for European golf holidays. This has been revealed by a research presented at the International Travel Market Golf 2014, the most important worldwide event for golf tourism held at the Villa Erba  in Cernobbio. The research, commissioned by the Reed Travel Exhibition - the company that organises the convention - has interviewed about 6,000 golfers coming from the largest European markets of golf: France, Germany, Sweden, Great Britain and Ireland.

This is an important indication even for the incentive market, always looking for new proposals and appealing formulas to best promote our Country. Particularly, the most interesting fact for Italy have been the 31% by British and Irish interviewees, 56% by the French, 71% by the Swedish and 76% by the Germans, who said are willing to take into consideration our Country as their golf destination in the coming 5 years.

For Richard Payne, Senior Manager of Sports Marketing Surveys, the company that has carried out the survey, "based on these conclusions, golfers coming from the markets we have interviewed should seriously consider Italy as a new and attractive destination, since, among the 10 greatest golf nations in Europe in terms of quantity of courses, it has the lowest ratio of courses and golfers, therefore reduced waiting times for the start-off of the courses."


Statistics and MICE researches
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