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20/11/2014 Professionals

Alessandro Rosso Incentive wins with Jeep

BEA Awards
BEA Awards

A trio of prizes for Alessandro Rosso Incentive, which has won three awards at the BEA Italia (the Oscars for events) with the case history Dealer Meeting Jeep. Here are the areas in which Alessandro Rosso Incentive has won: 1st Prize in the Best territorial setting category; 2nd Prize in the category B2I Event/Corporate Convention; 3rd Prize in the category Excellence/Best Creativity.

The Team Events & Communication of Alessandro Rosso Incentive, leader in Italy in the Meeting, Incentive, Convention and Events sectors, has organised the event in partnership with Havas Events Milan. Over 900 guests from the EMEA market (Europe, Middle East and Africa), organised in two back-to-back, were able to discover from the 1st to the 4th July 2014 the models of the Jeep range in the suggestive atmosphere of the Juventus Stadium of Torino. On this occasion the convention hall was "built" between the gallery and the pitch, and the vehicles paraded on the stage during Chris Ellis' speach (Head of EMEA Jeep Brand) in an articulate system of catwalks, ramps and screens that acted as backdrop. At the end of the convention, the Dealers were able to admire the range, on show on the pitch over an enormous Jeep sign. The claim and concept of the conception was "Together, Play at the next level” that had among its main guests on the 4th July even Sergio Marchionne, FCA General Director.

"This event is for us of great pride - commented Daniele Rosso, CEO Alessandro Rosso Incentive, "for the prestige of working with a brand such as Jeep, for the important message given to the Dealers, and for the technical complexities of the scenographic and set-up projects, considering the exclusivity of the location. It also confirms the continuity of the partnership with the brands: our Sports Marketing team in fact follows Jeep even for its acquisition rights activation of a three year contract of sponsorisation of the Juventus F.C. We thank Bea Italia for these important awards."


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