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20/11/2014 Statistics and MICE researches

Hi Tech, hybrids and ethical: here are the 2015 events

New CWT forecast
New CWT forecast

An increaded use of technologies and social media and a growing attention to ethics and compliance: here are the main trends for the events market emersed from the research Meetings & Events Forecast 2015 presented during the last BTC by CWT Meetings & Events.

Particularly, according to a survey - carried out by crossing CWT data at an international level, economic and sector studies and famous research institutes, qualified expert opinions and interviews of corporate decision takers - the importance of online and mobile technological solutions is destined to grow in the new year. The app and online tools that improve the delegates' experience and allow registration, bookings or interaction during the event will become, in fact, an essential tool for the realisation of events, whereas at the same time, the use of hybrid events, that will unite a face-to-face event to some virtual sessions that is, with video connections or online streaming, will increase. 

However, the real technological trend of 2015 will be the use of wearable devices - such as glasses, bracelets or "smart" watches - and of related technologies of NFC (near field communication) that allows to send ad hoc communications automatically to participants, physically intercepted in a location by appropriate sensors.

As far as economic conditions are concerned, one expects that suppliers will become harshers in their modification and cancellation clauses, tending to not allow the possibility of cancelling or modifying last minute freely, and that will make necessary therefore a more attentive and strategic negotiation. From this point of view, even to obtain further optimisations of budgets, the tendency to utilise programmes of strategic meeting management will increase, and will cover all the phases of the organisation of an event saving from 5 to 23%. The study also predicts that, so as to reduce costs, domestic destinations will be privileged against long distance, and that medium category hotels that offer meeting services will be preferred to higher classed ones.


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