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26/11/2014 Tourism and Destinations

Merano, convention target

Kurhaus Meran
Kurhaus Meran

The focus is on convention tourism. This is the objective of the Azienda di soggiorno di Merano, that has developed a project to promote the beautiful town in Alto Adige for the great events circuit. In fact, though many know Merano as a leisure destination, with its receptive facilities, its nature, shopping under medieval porticoes and the Thermal Baths, not everyone is aware that the town boasts a long history in the organisation of conferences and corporate meetings, dating back to the 19th century.

This is the reason why a project team has been set up to manage the promotion of Merano as the ideal destination for all the MICE compartment, providing the organisational support to companies and institutions who will choose this city to organise their events in. Today, thanks above all to the spaces at the Kurhaus, Merano has all it needs to host conferencse and meetings of very high level. The Kurhaus, which has become the most representative building of this city, is one of the most prestigious locations in Europe and has various halls.

The main one and the most requested one is the Kursaal, a sumptious hall with decorations and ornaments in Liberty style capable of hosting from 90 to 1,000 seated delegates. Through its glass doors, which fill the space with natural light, the guests can access directly to the south terrace and the Passeggiata. In the urban area there are other prestigious locations, such as the Puccini Theatre and the Kimm Halls.


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