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16/12/2014 Statistics and MICE researches

Free wi-fi and knowledge of the language: this is what the Chinese would like in a hotel

Chinese tourists
Chinese tourists

There less than 15' days left till the beginning of Expo, a worldwide event which will bring not only in Milan, but in the whole of Italy, million of foreign tourists. Particularly from China are expected over one million visitors. For the first time, in fact, China will participate at a Universal Exhibition with a self-built Pavillion.

To be ready to host this specific target of guests, the Chinese International Travel Monitor (CITM) of Hotels.com, the leading website in hotel online bookings, studied which are the services considered to be the most important for Chinese travellers in occasion of an international trip (both business as well as leisure), identifying thus what Italian hoteliers should focus their attention on in view of Expo. The service considered most important is free wi-fi, indispensable for 59% of the surveyed, together with the possibility of paying using China Union Pay/Alipay

Following in the ranking is the presence of staff capable of speaking Chinese (the most important service for 50% of the interviewed); 39% of the surveyed, however, declared that this service would need, to date, to be improved. Fundamentally, so as to be able to welcome Chinese tourists, would imply also having material in their language avaiable, such as tourist guides and city maps (important for 48% of the interviewed), translated website (38%) and welcome material in Chinese (27%).

So as to meet the tastes of Asian guests, hoteliers should also place their attention on the food offered in room servce, which should include Chinese options for 37% of the interviewed, or at breakfast (important for 33% of the surveyed).


Statistics and MICE researches
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