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19/12/2014 Statistics and MICE researches

Data Protection and Mobile Technology: 2015 for business travel

Business travel
Business travel

Data Protection and Mobile technology: these are the most significant trends of 2015 in business travel, based on the latest CWT survey. Executed by over 1,100 travel managers, the survey highlights also the emerging trends such as sharing economy and travel behaviours of the Millenial generation.

The analysis emphasised specific pecularities in view of the type of interviewee. Managers with global responsability, for example, consider the availabilty of big data, the global economy trend and the New Distribution Capability of IATA aas the elements that will mainly inflluence their activity. On the other hand, travel managers with regional responsabilities perceive other themes as being more significant in their area. As far as Europe is concerned, the most relevant trend seems to be the Corporate Social Responsibility(CSR).

“This year we registered an increase of 9% in answers and this has allowed to have a much clearer picture on the trends that will influence our sector in the coming year," - commented David Moran, Executive Vice-President Global Marketing & Enterprise Strategy of CWT - "The indications that result from the survey let us focus investment on the development of innovative products and services that are more useful for our clients in all the world."

 


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