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9/12/2014 Statistics and MICE researches

The meetings you organise, the more profitable is the trip

Corporate Travel
Corporate Travel

Among the fundamental elements that make a business trip truly profitable, are the number of meetings that are held during the same trip. This is stated by the study carried out by CWT Solutions Group, a division of Carlson Wagonlit Travel (CWT), dedicated to the return of investment (ROI) in business travel. "The value of business travel: The travelers’ perspective” is the title of the survey that involved 10.000 travellers coming from some of the major client companies of CWT in different parts of the world: the objective is to give precise indications on how to "diminish" the number of business trip deemed unsatisfactory.

Among the main elements of the lack of success (or of success) of a trip, emerges specifically the number of meetings that can be held, apart from the total time dedicated to a meeting and the early booking. In general, each extra meeting reduces the probability of failure by about 10%: a trip during which one participates to only one meeting produces an unfruitful result in 19% of the cases.

"This study improves the knowledge and the understanding of the key aspects that determine the success of a business trip - said Catalin Ciobanu, Director Innovation & Big Data Analytics di CWT Solutions Group and head of the research. We hope that this can be useful for our clients both to reduce eventual not very fruitful business trips as well as to increase the value generated complexively by their business trips. This is only the beginning of a study under study on ROI in business travel. The next step will be that to work together with our clients, based on the results of that study, to set specific performance indicators (KPI) for the transfers of their employees."


Statistics and MICE researches
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