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12/02/2014 Events 2013

Travel Mart, The Italy system on show at Villa Erba

Villa Erba
Villa Erba

Clear and to the point objectives: maintain tourist flows towards Lombardy, host the extraordinary flows of visitors in occasion of Expo 2015 and propose pre and post Universal Exhibition visit offers. This is the mission of Travel Mart, an event promoted by Villa Erba, and well known exhibition and convention center in Cernobbio on Lake Como. which will be held from Monday 25th to Wednesday 27th August 2014.

Representatives from the 1,100 hotel facilities of North Italy (Lombardy, Verbania and Turin, Genoa, Bologna and Verona) have been invited to participate to these three days work; the representatives of the 20 Italian regions, that will offer packages for pre and post EXPO 2015 visit; airplane, train and highway companies; the representatives of cultural tourism; about 500 foreign travel agents, selected by segment and typology thanks to the help of the International Category Associations and the Lombard Tourist Operators; the representatives of the participating Countries to Expo 2015 and the technical sponsors. Therefore, the aim of the event is to determine the Italian offer for the Universal Exhibition: 6 million visitors are expected, between April and October, and this will imply overnight stays, for an average of about 33,000 visitors a day.

Apart  from meetings B2B amongst Italian operators and international buyers, the programme of the event includes an Institutional plenary session, called How Italy is preparing to manage the flows expected for Expo 2015, curated by The European House Ambrosetti.

The exhibition-convention center of Villa Erba is an exceptional location: built in 1988 as a modern green-house overlooking the park, it has a surface of 11,000 msq; from the central pavillion, which can host up to 1,600 convention participants, branch out three independent wings which can be divided into 200 exhibition stands. The structures include the historic Villa, the majestic building which allows to host gala receptions with about 500 guests.


Events 2013
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