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20/02/2014 Statistics and MICE researches

Incentive travel, optimism for the future to come

Incentive travel
Incentive travel

After years of silence, for the first time in ages the organisers of incentive travel start seeing positively. The forecasts infact speak of a sector in recovery. Better still: operators predict that in the coming three years companies will go back to investing in motivational trips. The reasons for this newly found optimism are mainly two: the overall recovery of the economy; the knowlegde of how positively incentive trips can have positive effects on the motivations and performances of sales.

The data arrives from the annual research Site Index Annual Survey, the study that Site (Society of Incentive Travel Executives, an international association of professional in the area) has carried out amongst its 2,200 members from 92 Countries. A good 48% of the interviewees has in fact declared that it predicts a growth in incentive trips within the next 6 months; 69% considers an improvement between 6 to 12 months whereas 87% is more cautious and predicts an improvement in the span of 1 to 3 years. Among the trend that emerge from the research it is evident that it is necessary to evaluate the result with respect to the investment: 79% of those interviewed in fact declares that the demand for the calculation of the results will increase in the coming 12 months.

Another interesting fact is that incentive managers look with great interest to the offers that destinations are presenting to promote themselves: the most appreciated format seems to be still the fam trip in loco. In conclusion, a surprising note: in the coming years, the interviewed reckon that the promotion of incentive programmes within their targets will decreasingly pass through social media, with a significant drop in the next 12 months.

 


Statistics and MICE researches
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