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27/02/2014 Technology

Presenting Yammer, the social business for companies

Yammer
Yammer

In a world that is increasingly evolving towards a "social" dimension, even companies discover the opportunities of this connection method. This is the context in which Yammer inserts itself. Freshly presented in Italy by Microsoft, the social network business serves to create and consolidate work groups.

It is already being used by over 200 thousand companies of high profile and with 8 million registered users. Yammer shows the value of social tools for companies from any sector and size, a place where sharing amongst employees are improved and create a fruitful collaboration with clients, suppliers and partners. With an annual increase of 55%, Yammer's success testifies the importance of Social Enterprise, an emerging trend even in Italy, where ever more people wish to reproduce in their professional surrounding the methods of social interaction that are nowadays widely spread in private life. Among the main advantages of this last social network, there are the ease of use and mostly the fact that it is private: this means that one gets in contact with the right people, sharing information among teams and organising projects in common, in a safe way and only within of the organisation. Obviously, Yammer is also available as an app for mobile devices.

"In a continuously evolving market sharing of knowledge is a strategic incentive to secure a competitive advantage and social tools can make a difference by enabling an unprecedented collaboration and appraise the contribution of each single user. Work scenarios after all are changing, since projects are often always carried out by virtual teams, the work load is less routine and the distribution of data makes it ever so difficult to gain useful information. This is why applying the social principles in the world of business can simplify communication beyond a companies boundaries and share necessary information for strategic decisions", declares Vieri Chiti, Director of the Office Division of Microsoft Italia.


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