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4/02/2014 Hotel and Location

Rome, new China friendly hotels

Chinese tourists
Chinese tourists

Chinese tourist arrivals in Italy are increasing conspicuously. Some facts? Visitors from Pecking were 381,000 in 2011, 433, 000 in 2012, with an estimated 537,000 for 2013 and 667,000 for 2014. In the Capital itself, in December 2013 Chinese tourist arrivals in Roman hotels were 10,446, 9.6% more than 2012: and for the coming years, also thanks to the Expo effect, these numbers are due to increase further.

The amounts are those announced during the “Hotelier Day” promoted by Federalberghi Roma, which has also launched a new initiative China friendly. In summary, the Capital’s structures will have to prepare to host in the best way possible tourists coming from the Country of the Great Wall. Some examples: mandatory elements will be having Chinese speaking staff, and a choice of Chinese foods in the hotels.

“Among emerging markets the Chinese has very strong potential for Italy and particularly for Rome”, explains the President of Federalberghieri Roma, Giuseppe Roscioli. “We launched the China friendly Sticker for those hotels that will embrace the needs of Chinese customers with specific services. This list of hotels will be then promoted through Chinese travel agencies. Such structures will have a bi-lingual communication service, because at times these clients do not even speak English, and an attention to catering”. According to the Director of the Association, Tommaso Tanzilli, as to the stickers “we hope to be operative from Easter onwards. To begin with the first hotels to adhere will be around fifty.”

“I would like to confirm the collaboration we have started with Federalberghi Roma to better the hospitality for Chinese Tourists – stresses Ma Ningyi, representative of the commercial office of the Chinese Embassy in Italy – Chinese tourism in Italy has grown and will increase further more with Expo 2015”.


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