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17/03/2014 Statistics and MICE researches

Sicily, the convention market holds strong

Catania
Catania

The meeting sector in Sicily does not waver. This is the news given by the Sicily Convention Bureau, which has just diffused the information obtained by the Congress Observatory 2013.

The analysis carried out by Scb with the collaboration of UniCredit is now at its third edition: its objective is to be, in time, an important reference point for the definition of the Sicilian convention market, both in numbers and in the value of this industry, while being at the same time a reference point for all local operators of the sector. In total 1,039 requests have been surveyed: of these 596 have turned into confirmed events whereas 443 requests were events that never took place. Compared to 2012, the numbers are slightly inferior: the year before the events inserted were 1,484.

The value of the profits however - and this is the good news - has remained almost unchanged. The 596 confirmed events have generated 49,388 overnight stays, with a business revenue of 23,3 million Euros (almost the same amount of 2012, when the confirmed events were 941).

As far as patron provenance is concerned, the Observatory reveals that in first place is Italy (523), followed by Germany (15), USA (12), Belgium (6). Among the Sicilian cities preferred for meetings, Catania (31%), Palermo (29%), Agrigento (23%) and Taormina (7%) stand out, whereas as far as location meeting hotels (438) win, followed by public and institutional spaces (65) and at last convention resorts (47).

If the meeting sector has been mainly medical-scientific (24%), the preferred formula in Sicily is that of corporate meetings (30,37%), then congress (16,44%), conference (7,55%),  presentation and launch of products (7,21%), incentive (7,21%) and membership meetings (6,21%).


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