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20/03/2014 Congress and Exhibitions

The International Lions Club Convention held in Milan: 25,000 people expected

MiCo Milan
MiCo Milan

Milano will be the city to host the Annual Convention of the International Lions Club, the association that brings together 1,3 million members in the whole world. In over 100 years of life of the organisation, the Lions Club has chosen onyl three European destinations for its annual appointment: Hamburg, Birmingham and Nice. For Italy, this is an absolute first. 

The Convention will be held in Milan in July 2019, but the engines are already on to prepare what preannounces to be a colossal event. The entities involved in the organisation are Fiera Milano Congressi, which manages the centro congressi MICo which will host the works during the convention; Lions Club Italia and AIM Group International, will be the official PCO of the event. This latter will manage all the technological and organisational aspects of the convention. A convention that, according to the Lions Club, will bring to Milan for four days around 25,000 people, among which delegates and partners, with an economic revenue for the city of around 60 million Euros.

Marica Motta, Sales Operations Coordinator of AIM Group International, who has worked at this project for two years, explains: "For the Lions Club Convention, the candidature of Milan relied on three main pilasters. Firstly, the availabilty of 6,000 hotel rooms within the least number of hotels possible, obviously with ad hoc rates; then a structured transport and logistic plan and lastly an integrated system of services for 25,000 people who will visit the city." Milan has won also because it is a destination with much to offer: shopping, restaurants, museums and an active cultural life. In occasion of the Convention, also, will be organised pre and post tours to discovery other Italian localities.


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