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28/03/2014 Statistics and MICE researches

Associations conventions, this is how they're conquered

International congress
International congress

"Hunt" open for associations: in the international meeting industry market, in fact, associations generate great interest in that they promote large scale conventions of important economic turnover.

Even during these years of general crisis, professional associations have maintained a determining role in the conventions market, offering greater stability guarantees with respect to the company demand, showing sensibility to economic trends variation. For those in charge of convention centers, convention bureaus, convention organisation agencies, associations are always among the more important and sought after clients. That is why it becomes fundamental - to anticipate request and offer a well-prepared offer - to know what national and international associations want, which are their reference points for their choice of one convention location rather than another and which are the must-have services to conquer a great convention.

These questions have been answered by the research "Conventions: from Associations point of view" carried out by Meeting Consultants, which has involved 40 professionals active in associations, in various sectors and from various Countries. Here are the most important results: associations choose their locations and locatilities to organise their conventions based on very concrete elements that aim to guarantee a high amount of participation and cost control. Therefore, in first place in their choice to a convention venue there is the transport system quality, followed by the validity of the position for the convention. Associations do not seem to be sensible to abstract or immaterial aspects, such as positive grapevine experiences, o the attractions of a place: on the contrary, they choose on the basis of very concrete elements.

Apart from transports, other assets are: price convenience, which is considered only after having verified the ease with which a place is reached and the presence of a suitable setting, which goes to show a great attention to price, but not to the detriment of having suitable technical requirements; the availability of suitable hotels in terms of dimensions, position and quality; lastly, at sixth place in the important elements hit parade comes the presence of a Convention Bureau. A number of free services for the association, such as a complimentary welcome cokctail, free rooms for speakers or such benefits, turn out to be much appreciated.


Statistics and MICE researches
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