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18/04/2014 Congress and Exhibitions

Bit, the all-in-one formula debuts. Ample space for Mice

Cristina Tasselli
Cristina Tasselli

All is new, starting from its logo, a multifacetted, coloured type of diamond. For 2015, Bit changes formula and becomes business oriented. The new concept of the Turism Fair of Milan, open from 12th to 14th February 2015, will be infact "all-in-one".

That means, there will be a transversal approach to markets, by business segments and not any longer by geographic areas. In detail, the renewed format includes the debut of two new thematic sections: Leisure World, dedicated to the bringing together tourist demand and offer in Italy and abroad, and above all Mice. This segment has been introduced specifically to answer to the requests of all meeting and events industry professionals. This will be a moment of commercial confrontation professionally, where the quality of contacts will be guaranteed. "During the next edition of Bit", said Cristina Tasselli, the new Exhibition Director for Bit and creator of the relaunch project, "we will bring 1,500 selected buyers."

Among other news for the exhibition, the Luxury World sticks out, a sort of area-club reserved to luxury operators: pre-arranged appointments will be set-up and personalised exhibitions are planned. A series of moments, happenings and in-depth studies dedicated to the Digital World, where all the most innovative technologies for tourism will find space and above all the possibility for incoming operators to directly visit one of the major reference markets "at home": China. The project Bit in the World has offered to give new opportunities to business in emerging markets, above all during the year of the Expo: a project that will be concretised immediately with Bit China, a complete service package which includes the participation to the Gift Fair, the Chinese Tourism Fair of Guangzhou.


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