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2/04/2014 Hotel and Location

Hotel Plaza e De Russie, business rhymes with horoscope

Astroroom at Hotel Plaza e de Russie
Astroroom at Hotel Plaza e de Russie

A new hospitality concept is launched in Viareggio, the famous locailty in Versilia. This is the Astroroom, an innovative (and fun) system that assigns hotel rooms based on zodiac sign.

This is happening at Hotel Plaza e de Russie, 4 star superior situated on the strand of the Tuscan locailty: each room is linked to a zodiac sign, with the help of a famous astrologer; when the client arrives, and presents an identity card, a corrisponding rooms is assigned based on the date of birth and the astral theme. The idea at the base of this marketing strategy is that the characteristic peculariarities which are typical of a zodiac sign reflect on any aspect of life, even on the preferences in terms of furnishing, forms, colours, decoration.

Apart from the curiosity of the initiative, the facility of the Group Soft Living Place has much to offer to meeting planners: first of all, its position on the sea, as well as 51 rooms all elegantly furnished and above all perfectly equipped meeting spaces ideal for small meetings. The congress center of the hotel has infact two halls: the larger space has a capacity of hosting 90 delegates, and a second smaller room for a maximum of 15 people. For business breakfast or dinner, the ideal location is the Ristorante La Terrazza: with a view of Versilia from the Tirrenean to the Apuan, it serves a menù mainly based on regional specialities.


Hotel and Location
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