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30/04/2014 Technology

Accor, digital technology for a special reception

Accor
Accor

Using digital technology to welcome clients in an ever increasingly personalised way. This is the objective at the bottom of the new service launched by Accor: a digital solution that revolutionises reception at the hotel. Designed for all guests and particularly for those on business trips who have a constant necessity of saving time, the service will be offered to all loyalty card holders or subscription card holders and to those clients who book directly through accorhotels.com,  brand web-sites, mobile apps, or by telephone.

“Accor offers its clients digital services in every stage of their trip – before, during and after their stay – so a sto satisfy the new needs of consumers who are ever more mobile and connected”, declared Vivek Badrinath, Deputy Chief Executive Officer, Marketing, Digital Solutions, Distribution and Information Technologies. In detail, the system “activates” two days before the stay at the hotel, when the client is invited to check-in online. On the day of arrival, the guest received a welcome message through SMS, with the confirmation that the room and key are ready; at the same time, useful practical information is offered to make the trip easier (transport to the hotel, access codes to the parking area, etc). On arrival at the hotel, the key is immediately handed over without any queues or administrative formalities; check-out is also very fast, since all the guest has to do is simply deliver the key. The bill will be infact sent by e-mail.

This new system has been tested in about twenty facilities in France, United Kingdom, Italy, Belgium and Netherlands. Today it is distributed in 60 hotels in 13 Countries, aiming to cover about 30% of all facilities by end of 2014. In Italy it is already operative at the Novotel, Milano Linate Aeroporto and by June even the Novotel Milano Cà Granda and Mercure Napoli Angioino will be equipe with this system.


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