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2/05/2014 Statistics and MICE researches

Business Travel, the future belongs to the Millennials

Millennials
Millennials

They are called Millennials, aged between 20 and 30 years and, by 2020, will represent a large part of the work force. Above all, they will be the main business travellers of the next decade. The "snapshot" of the business travel market of the future carries the signature of Hrs, the booking website, which through its latest release of the Observatory alerts the sector, so as to be prepared to satisfy the different needs and manners with respect to the present day.

The stereotype of the business man with a briefcase in hand and grey hand is now forgotten. The new business travellers, according to the survey, will be young, smart, flexible and aboveall always connected to the internet. The use of mobile devices - from tablets to smartphones - will increase exponentially already in the coming two years, changing substaintially their travel habits. Hrs expects to increase the number of bookings from the mobile segment up to 20% in 2014, when one booking on five will be handled from smartphone or tablet.

But what are the manners of Millennials? First of all they will be more willing to travel for work, with an average of 4,9 trips per year. A mobility that will be necessary also to the increase of entreprepeurship, since 60% of the under 30s intends to start a personal business with new startups. Even hotels will have to adapt to these social transformations: according to the Observatory Hrs, hotels will become a "base" where to organise business meetings, but also the location where to spend free time. Therefore, free wi-fi (indispensable for 85% of those interviewed), hi-tech bar and room service will become staple needs.

Considering the flexibility of Millennials, business trips will often be extended with some days of holiday (this is done or will be done by 65% of the travellers between 18 and 30 years): this phenomenon already has a name: Bleisure, the acronym of Business and Leisure.


Statistics and MICE researches
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