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22/05/2014 Congress and Exhibitions

Bit 2015, the spotlight is on Mice

Bit 2015
Bit 2015

Open new business spaces for the most prominent segments operators. This is the philosophy with which Bit2015, in Fieramilano in Rho from Thursday 12th to Saturday 14th February, opens a new section called Mice World, a deparment which aims at business travel, so as to meet with its particular focus to the requests of convention, meetings, incentive, congress and exhibition organisers.

To confirm the business opportunities offered by the sector are the numbers themselves. The Business Travel Observatory of the University of Bologna, presented at Bit2014, reveals that in 2013 travel expenditues have increased by 2.1%, and has reached 18,7 billion Euros, a trend which will continue also this year. Some of the numbers of Mice celebrate it as one of the most interesting segments.  According to ICCA data - the International Congress & Convention Association - Italy, with almost 450 events organised, is the sixth market in the world. An IBTM Global Research survey reveals on the otherhand that 54% of European buyers predict an increase in the number of meetings and events in 2014 whereas the volume is growing for by 93% of service-providers.

For this reason at Bit 2015 it has been decided to concentrate on Mice, including very high level decision makers. Decision makers that will meet at Mice World, a "space" for high standard contacts, networking and free matching and social media. A moment of commercial confrontation within a highly professional atmosphere, that guarantees the quality of contacts reserving the possibility of starting concrete deals. Even the investment on specialised hosted buyers  which will be over 1,500 is growing and will arrive from Italy as well as from abroad, and this is a first: ever more in Bit Italian and international demand and offer meet, as much for inbound and outbound as for foreign on foreign, with an increasing  specialisation target.

 


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