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12/06/2014 Hotel and Location

Barcelò chooses Alessandro Rosso to grow in Italy

Alessandro Rosso
Alessandro Rosso

There is important news for Alessandro Rosso Group: the Milanese company and Barceló Hotels & Resorts have in fact established a particapted association with the objective of getting to 40 facilities between hotels and resorts in the coming 5 years in Italy.

Barceló Hotels & Resorts - Spanish hotel chain made up of a hotel division (over 140 hotels in 17 Countries in the world) and an agency network (over 600 travel agencies in 22 Countries) - is already present in Italy with 6 receptive facilities (1,600 rooms): three in Rome (Barceló Aran Mantegna, Barceló Aran Blu and Barceló Aran Park), two resorts in South Italy (Barceló Simeri Village and Barceló Floriana) and as from this year there is also the management of Barceló Milan, the design hotel in the Expo area.

The participated association intends, through the strategic collaboration with Alessandro Rosso Incentive and the tour operator Best Tours Kuoni, to identify new management opportunities - receptive hotel and resort facilities - in the main Italian art cities and leisure destinations. The management of the facilities will be entrusted to the expertise of Barceló, whereas the commercial part will be followed by the Rosso Group thanks to its capillary presence in the corporate and agency sector.

"A further step towards the growth of the Italian tourist system", commented Alessandro Rosso, President of Alessandro Rosso Group. "The agreement with the Spanish group, that is one of the main European hotel chains, reinforces our position on the market in the Hospitality & Leisure sector and increases the availability of receptive facilities for our clientele thus responding to the increasingly strategically growth both in the Mice world as well as in leisure."


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