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16/06/2014 Technology

Google My Business, clients are found this way

Google My Business
Google My Business

To find potential clients and obtain their loyalty in time: this is the precise exigency to which it responds, particularly felt by hotels and service providers, the newest opportunity which has just been released by Google. The Mountain View colossus, has infact launched Google My Business, a free useful tool that becomes a reference point to optimise the online presence of one's activity on the search engine, on the Maps service and on Google+.

Using the Google My Business platform, companies with a commercial mission can keep updated - trough a single dashboard - all their most relevant data. First of all they can present informtion on their business on Google and engage clients using the page Google+: the company's page followers can express their liking and provide feedback with posts and reviews, as well as use the button +1 to promote products and services on Google+, Google Search, Maps or in the announcements. 

Again, companies can keep track of the involvement through statistics related to the posts and to the pages Google+ as well as visualise information on one's YouTube channels and on the Google Analytics accounts related to the business. Moreover, for a more efficient promotion, companies have the possibility to upload virtual tours and easily create AdWords Express campaigns, keeping track of its performance.

The advantages are even greater for those companies who need to be "physically" found, such as hotels and locations: Google provides infact information on the activity already in research phase. That is, if a potential client undertakes a research in that geographic area, Google will immediately point out - hotel or location - adhering to My Business.


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