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30/06/2014 Tourism and Destinations

Chinese Welcome, certified hospitality for Chinese tourists

Chinese tourists
Chinese tourists

There is a new agreement protocol for better welcoming foreign visitors. The agreement has been signed by Associazione Italiana Confindustria Alberghi and Select Holding, which collaborate since 2013 with the China Tourism Academy (a public organisation for t

The objective of the agreement, united under the brand Welcome Chinese, is that of increasing the interest of the Chinese market towards destination Italy and capture the largest number of tourists coming from China. The associated companies to A.I.C.A., whose agreement protocol reserves particular benefits, can benefit from an official certification recognised by the Ministry of Chinese Tourism that will confirm to the receptive facility and the servicse offered to its specific needs for its own Chinese culture and mentality. According to OMT data, China will be one of the main outgoing markets, with growth percentages of 12,5% up to 2020 and over 100 million estimated departures.

This is why "Welcome Chinese is an amazing competitive tool that will allow to express with greater strength and efficiency our ability of hospitality" said Giorgio Palmucci, President of the Associazione Italiana Confindustris Alberghi. "The Chinese market, especially these days with the new touristic Visas act, confirms as one of the major areas in expansion for Italian tourism. As regards the attractivity of our Country there are no doubts, but as companies we have to be ready and have an attention to the needs of a client who we hope will always choose to stay in our facilities. The agreement with Welcome Chinese that we have signed today, is very important because it allows us to capitalise our commitment, appraised by a brand that will guarantee the Chinese client that hospitality in our facilities gived importance to his needs."


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