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15/07/2014 Professionals

Sustainable events? Here is why they pay and repay

ICIM Smart Event
ICIM Smart Event

Sustainability repays, in terms of image and of advantages. Even in the events market. This and much more will be discussed in Milan during the conference of Thursday 17th July organised by ICIM, the reference point in Italy in the certification of events. During this meeting will be illustrated the importance of organising a sustainable event, from the practically aspects - reduction of waste and consumptions, intelligent use of technologyy, investments and savings, results measurements, improvement of competences - to the opportunity of finding creative solutions to the advantage of the experience of people and the image of the company.

When one talks about a sustainable event it is often thought of a "green" event but the ISO 20121 - the international law that certifies the sustainability of events created in occasion of the last London Olympics - places the environmental impact on the same level of the economic and social impact of each event - be it a fair, sports, cultural, corporate - inevitably it will bring with it before, during and after its happening. The market recognises, infact, a value to the companies and the organisations that show attention towards the environment and act responsibly towards social issues.

Each event - directly organised and sponorised - is now a showcase where the company has the opportunity of highlighting the choerence of their intents and the aspects of lesser known values, but just as important for one's positioning. Increasingly companies and sponsors are oriented, thus, towards agencies which are able to interpret correclt the corrispondence between form and contents: the sustainability becomes thus an opportunity for meeting planners, above all in this moment of crisis.

Among the speakers, Paolo Gianoglio and Federico Pasqui, respectively Director and Systems Area Director for ICIM and George Kazantzopoulos from FISA, International Canoeing Federation (Federazione Internazionale di Canottaggio),already part of the organisation committee of the Athens Olympics. Participation is free upon registration at eventi@icim.it.


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