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16/07/2014 Hotel and Location

Club Med, the strategy of the group aims at Mice

Daniele Rutigliano
Daniele Rutigliano

Mice is a priority segment for Club Med, which has decided to open up even more towards this market, listen to the necessities of companies and improve the collaboration with all partners developing tailor-made packages and programmes such as Stop Over by Club Med. Club Med Business thus grows, and proposes tailor-made solutions for groups and incentives in all its facilities, by the sea, on the mountains and on the famous sailing ship Club Med 2.

The pioneering spirit of Club Med is expressed perfectly even in the choice of the most beautiful locations in the four corners of the world, a vast offer that includes 80 Resorts all over the world. Starting from the Mediterranean, which is at the centre of the strategic efforts of Club Med and often requested by Italian companies, privileged area in which beautiful facilities such as Napitia in Calabria with its new convention centre; Kamarina in the Ragusa area, ideal for large groups up to 1,600 people, situated in the heart of the most traditional Sicily. To the clubs in Italy can be added also all the destinations quite close and at long distance, from Marrakech and Opio, in Côte d'Azur, to Puket, Kani, Punta Cana and others from Japan to Mexico.

This improvement strategy of the Mice sector is placed in the very recent nomination of Daniele Rutigliano as Country Business Manager. He state: "It will be of utmost priority for Club Med Business, first and foremost, to increase its presence on the territory with the objective of strengthening relations both with companies as with incentive houses. We need to make sure that the national market is well aware of the dedication and attention that Club Med has for the Mice compartment and inform it of the investments that the group has made to gurantee companies a product that is in line with its business necessities. We are working on a strategic action plan that will offer visits aimed at the main Italian productive districts, which is a capillary presence in the most important sector events as well as being an added strength in the relation with the main players such as incentive houses and PCO: we have historic relations with different operators and we reckon their role as being fundamental for the development of the business."


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