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17/07/2014 Congress and Exhibitions

BTC, in Florence news and desire to grow

BTC
BTC

New exhibitors and positive signs for BTC, the events fair, planned at Fortezza da Basso in Florence on the 11th and 12th November. As far as news are concerned, among the new exhibitors this year will be the Dominican Republic; the Hotel booking website HRS; the car rental company Pushstart, that manages the test drives at Maranello; the hotel chain Choice Hotels; the hotels Holiday Inn Rimini and the Five Star Luxury Hotel Romeo of Naples.

Favourable forecasts arrive also from the global market though: especially from the United States, the Business Barometer of MPI (Meeting Professionals International, the largest worldwide community of experts of the events indurstry) stated in the third trimester of 2013 a +42% of budget dedicated to events with respect to the previous trimester, as well as the intention of increasing by 54% the investments in meetings and conventions for the current year. 

As far as our Country is concerned, the results of the Italian Convention Observatory state that the demand for conventions in Italy depends mostly on the corporate branch (64%), integrated by the scientific assosciations (13%), political organisms (12%) and other associations (11%). From this emerges an absolutely diversified and complete range of formats: conventions, incentives and corporate team-building, professional conventions (especially medical-scientific, which are a rich part of the business notwithstanding the decrease of sponsorisations) and politicians, and the associative meetings, these also a superior constant at every occasion. Companies, whilst still suffering in the past years from decreases in budget, have always guaranteed a regular workflow, contributing by 48.7% to the total convention presences.

It has been a few years now that the international demand segment is in net increase (+3.20%), which goes to prove how much foreigners appreciate our offer.

 

E già da alcuni anni il segmento di domanda internazionale è in netta crescita (+3,20%), ad attestare il gradimento degli stranieri verso la nostra offerta.


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