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24/07/2014 Statistics and MICE researches

Chinese travellers, a target of 800 Euros per day

Chinese tourists
Chinese tourists

The average stay of the visits abroad is between one to two weeks long, whereas the average stop-over of hotel stays is between 2 to 3 nights, and evident sign that they visit more than one destination during the trip outside of their Country. These are some of the most relevant data that emerges from the Chinese International Travel Monitor (CITM), a survey based on a sample of over 3,000 Chinese travellers and 3,000 hoteliers all over the world, that studies the continuously evolving aspects of the Chinese populations' travels and allows to discover how the global tourism industry is now looking for new solutions so as to obtain the maximum benefits from the expanding market.

Carried out by Hotels.com, the research highlights event another two useful data to get to know better this target, always more important for Italy even in view of Expo: on average, the Chinese have made more trips with respect to the past (4.67 in 2014 against the 3.53 of 2013) and above all they are a decisively big spender public. The average daily expenditure is based in fact on about 6.707 CNY, equivalent to about 805 Euros. The research outlines also that Chinese travellers prefer to move individually (67% of the interviewed), a sign that is often related to business travel. 

Finally, further changes in the travel habits of the Chinese can be very soon felt: the Chinese government, through a strategic plan launched in 2013, has been furthermore encouraging the population to grant itself holidays, an input that is well accompanied by their major expenditure potential. 


Statistics and MICE researches
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