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7/07/2014 Statistics and MICE researches

Italian Top Managers? They want at least 4 stars

Business traveller
Business traveller

95% of Italian Top Managers, with or without crisis, choose hotel accomodations that are not lower than 4 stars. This has been revealed by the latest research by the Observatory on Business Travel by HRS, the global hotel solutions provider which is leader in Europe for business travel. 

According to the analysis carried out by the HRS Research centre which focused on a group made up fo 100 travel manager from leading Italian companies, managers and top mangers of this Country do not give up comfort while travelling. Even though most of them declare that they would be willing to give up to first and business class on the plane, 75% of them sleeps only in 4 star hotels and 20% accepts only 5 star or superior rooms. Only 5% accepts inferior category accomodation. Only 27% of the specimen, in fact, declares to be "worried" about the economic impact of the room.

Other interesting data emerges from the research, which shows how business travel  is hard to "please": 12% expects private car tranfers to and from the airport, 18% requests the possibility of having access to gym, swimming pool and evntually a spa, 17% wants wi-fi, 18% asks to book facilities with restaurants and bar avaialble till late night and/or opts for solutions in close proximity to main entertainment areas of the city and 8% anticipates the preference for hotels with smoking rooms.

The Italian cities which best meet all these requests are, in order, Rome, Milan and Florence. Lastly, some information on the average length of the trip: for top managers important business trips last 2.5 days.


Statistics and MICE researches
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