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10/09/2014 Hotel and Location

Prime Time Loft, in Milan an event becomes a show

Prime Time Lotf
Prime Time Lotf

Among the last events organised the most prominent were those of Sky and Mediaset, which chose to set-up their meeting here, followed by buffet and musical soirèe. And its not by chance: Prime Time Loft, already reveals its affinity with the world of television from its name.

In fact, the Milanese space - ther result of a fascinating industrial restructuring and situated within an old factory in the Bicocca area, of which are still standing the large aisles and high ceilings - it is a proper set without any barriers, a 400 metres squared area that can be set-up, and "dressed", according the individual needs. Thus it is perfect for television programmes, shooting of spots and telesales, but also for corporate parties, meetings and conventions. It's not a case that even the famous chef Bruno Barbieri (always speaking about tv!), held here his exciting showcooking during the presentation of a well-known company specialised in cooking hobs.

Of very modern design, Prime Time Loft is made up of a spacious hall, a separate area for catering, a direction area and two characteristic terraces. The spaces have a system of lights management which allows to change colour and dynamics, modify the intensity, choose the luminous sequence, all in harmony with the event and the backdrop to create. Moreover, there is all the most modern technological equipment - such as two 6500 ansi lumen projectors - and there is also a separate meeting room for meetings with up to 170 people.


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