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19/09/2014 Hotel and Location

Atahotels, partnership with China for Expo

Atahotel Executive Milan
Atahotel Executive Milan

Atahotels allies with a hotel chain based in Peking so as to capture the Chinese tourist influxes to Italy for Expo. And viceversa. Here are the grounds of the agreement which has just been signed between Atahotels, a Group that counts 21 facilities in our Country - with about 4,800 rooms and over 100 meeting halls from 5 to 1500 places in total -  and a turnover of 120 million Euros per year, and BTG-Jianguo Hotels & Resorts, a Chinese company in charge of 91 hotels in China. 

The first tangible step of the agreement starts in the kitchen: the guests of the eight Atahotels taking part in this initiative can experiment with authentic Chinese menus prepared by the oriental Chef of the Jianguo Hotels. "The selected hotels for this operation are mainly business, but also leisure" says Roberto Franchi, General Director of Atahotels. "These are the Principi di Piemonte in Turin, the Golf Hotel at Madonna di Campiglio, the Atahotel ExpoFiera and the Atahotel Executive in Milan, the Atahotel in Bologna, the Atahotel Villapamphili in Rome, the Atahotel Capotaormina and the Tanka Village at Villasimius. The guests of these facilities can discover the Chinese culture in all its declinations, including traditions, costumes and customs." In January 2015, for the Chinese New Year, the opposite will happen: Italian chefs of the Atahotels will cook in the eight Chinese hotels selected - in Peking, Guagtzou and Sanya - for wine and food weeks under the sign of the Made in Italy.

The project, that also aims at forming specialised personnel for specific foreign targets, is also dedicated to "capture" the Chinese guests expected for Expo Milan 2015. "With today's agreement we mean to reach a qualitative standard that will allow us to add value to the concept of hospitality. We will invest on human resources: with this cultural interexchange eight chefs will travel between Italy and China. For Expo 2015 we will be ready to present ever improved wine and food standards and hospitality", concluded Franchi.


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