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22/09/2014 Hotel and Location

NH, every target has its Guest Experience

NH Hotels new advertising
NH Hotels new advertising

With the concept "NH. A new experience that will amaze you." NH Hotels launches a new Adv campaign declined in four subjects. The objective of the initiative, which will be publised from September to November on various press both offline as well as online, and reinforce the brand image and brand awareness by positioning the new NH as a hotel chain can offers a guest experience which is able to surprise its guests.

The four focuses of the campaing are: the extra comfort beds, rain-effect showers, free wi-fi and LED TV, which are only some of the products and services added together with for example a new breakfast concept. These ideas have been developed and designed to adapt at best to communication, on paper and online, so as to reach the different profiles of clients that stay at the 50 facilities present on the Italian market.

"The creative concept of this campaign intends to show and enforce the image of the new NH based on specific moments that our clients live in hotel", commented Alessandro Pinna, Marketing and Communications Director Italy. "Through the 'Brilliant Basics' we can relate some of the dailty experiences in which we have the opportunity of surprising and respond to the needs of our clients." In Italy, the NH Chain in present with significant numbers: 50 hotels, 8,103 rooms and about 450 meeting rooms in 27 cities


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