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5/09/2014 Tourism and Destinations

Florence Convention Bureau, convention rhymes with Shopping

Barberino Designer Outlet
Barberino Designer Outlet

There is a new partnership of sure appeal for the Florence Convention Bureau. Barberino Designer Outlet, managed by McArthurGlen, has infact become the main sponsor of the CB, and it will be for the coming three years. The two Tuscan realities will actively collaborate to the promotion of each other through all mean of communications. Among other joined projects, there will be the organisation of the fam trip for buyers and international journalists, as well as dedicated shopping tours dedicated to convention participants. 

And, speaking about shopping, the outlet, situated only 30 minutes away from Florence has already various opportunities planned for those visiting the City for conventions or events. In fact, the participants present at events in which the Florence Convention Bureau is involved, can download and print directly from the Convention Bureau website, a special voucher which allows to have a "Fashion Passport", a special daily discount card which guarantees a further reduction of 10% on outlet prices. 

Therefore, Barberino Designer Outlet is a destination within the destination, able of collaborating with the offer of Florence: the space, surrounded by greenery, offer over 130 shops and over 200 fashion brand - from Prada to Dolce Gabbana to Polo Ralph Lauren - at very advantageous prices, apart from restaurants, bars, leisure spaces.


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